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Vol.10, No.1 (2019)

posted Jan 7, 2020, 2:33 PM by 汪志堅atisr

ONLINE PURCHASE PREFERENCE AND INDIVIDUAL CHARACTERISTICS: A MODERATION APPROACH

Zhen Li, Avus CY. Hou
1-21
DO SOCIAL AND COMPETITIVE ADVERGAMES AFFECT BRAND ATTITUDE IN ASIA?
Yu-Ping Chiu
23-41
Determinants of Mobile Payment Usage and the Moderating Effect of Gender: Extending the UTAUT Model with Privacy Risk

Jin-Myong Lee, Bohan Lee, Jong-Youn Rha

43-64
A SURVEY ON COMPREHENSIVE TRENDS IN RECOMMENDATION SYSTEMS & APPLICATIONS
Ssvr Kumar Addagarla, Anthoniraj Amalanathan

65-88


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