Vol.10, No.1 (2019)

張貼日期：2020/1/7 下午 10:33:49

ONLINE PURCHASE PREFERENCE AND INDIVIDUAL CHARACTERISTICS: A MODERATION APPROACH

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Zhen Li, Avus CY. Hou

1-21

DO SOCIAL AND COMPETITIVE ADVERGAMES AFFECT BRAND ATTITUDE IN ASIA?

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Yu-Ping Chiu

23-41

Determinants of Mobile Payment Usage and the Moderating Effect of Gender: Extending the UTAUT Model with Privacy Risk

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Jin-Myong Lee, Bohan Lee, Jong-Youn Rha

43-64

A SURVEY ON COMPREHENSIVE TRENDS IN RECOMMENDATION SYSTEMS & APPLICATIONS

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Ssvr Kumar Addagarla, Anthoniraj Amalanathan

65-88