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Vol.9, No.1 (2018)

posted Aug 20, 2018, 9:23 AM by 汪志堅atisr   [ updated Aug 20, 2018, 9:33 AM ]

EXPLORING A MENTAL SCALING EFFECT ON ONLINE CONSUMER RATINGS: IDENTIFICATION OF SHOPPING BEHAVIORS AND INFORMATION PROCESSING RULES

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Jung Lee and L. G. Pee 

1-26

A MATURITY MODEL FOR C2C SOCIAL COMMERCE BUSINESS MODEL

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Supattana Sukrat, Borworn Papasratorn

27-54

“FREE SHIPPING” OR “DOLLAR OFF”? THE MODERATING EFFECTS OF LIST PRICE AND E-SHOPPING EXPERIENCE ON CONSUMER PREFERENCE FOR ONLINE DISCOUNT

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Shimi Naurin Ahmad, Michael Callow

55-70

DISCONTINUOUS ADOPTION OF SOCIAL MEDIA PLATFORM

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Chih-Chin Liang

77-96

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